• Define EPIC’s global marketing vision and annual plan.
• Oversee all-brand messaging, creative production, and campaign launches.
• Set budget allocations and campaign ROI metrics.
• Develop strategic partnerships with media, influencers, and sponsors.
• Lead the execution of integrated sponsorship activation and fan engagement programs.
• Guide the marketing team’s workflow and professional development.
• Manage branding for both event and digital channels.

General Description: Guides global brand strategy, creative, and integrated campaigns that drive EPIC’s growth and engagement.

Within 30 Days

• Audit all current marketing campaigns and brand assets.
• Meet with leading partners, sponsors, and internal teams.
• Evaluate team skills and workflow.

Within 60 Days

• Set new annual marketing plan and KPIs.
• Launch or refine core digital and influencer campaigns.
• Forge at least one high-level partnership.

Within 90 Days

• Roll out integrated sponsor activations across channels.
• Deliver key results on participant signups and engagement.
• Mentor team and launch continuous training.

Competencies

• Brand & Campaign Strategy
• Multi-channel Marketing
• Budget Stewardship
• Sponsorship Activation
• Team Leadership