• Coordinate launch plans for local/global tournament campaigns.
• Manage content calendars and ensure timely delivery of marketing assets.
• Oversee agency and freelance relationships for campaigns.
• Draft and review marketing copy, digital ads, and promotional materials.
• Monitor and adjust campaigns based on analytics.
• Work with relevant teams to drive participant signups and build mailing lists.

General Description: Implements marketing strategy, oversees content delivery, and drives event marketing execution.

Within 30 Days

• Learn EPIC’s marketing stack, content calendars, and creative guidelines.
• Align with sales, creative, and PR on immediate priorities.
• Review ongoing paid/new campaigns.

Within 60 Days

• Manage campaign launches for an event cycle.
• Coordinate on content, ads, and reporting with agency partners.
• Optimize campaigns based on real-time analytics.

Within 90 Days

• Take charge of participant-focused recruitment campaigns.
• Consolidate content marketing to improve engagement.
• Deliver post-campaign analytics and improvement plans.

Competencies

• Digital Campaign Execution
• Content Project Management
• Performance Analytics
• Collaboration
• Marketing Copywriting