• Develop and maintain relationships with sports, lifestyle, and travel media.
• Draft and distribute press releases, pitch features and event coverage.
• Organize press conferences and manage on-site media logistics.
• Prepare spokespersons, Q&A documents, and crisis response templates.
• Track and analyze media coverage, reporting on reach and engagement.
• Coordinate with event and marketing teams to create compelling storylines.

General Description: Shapes and delivers EPIC’s public narrative, media relations, and event publicity.

Within 30 Days

• Build relationships with key media contacts.
• Audit press kits, core messaging, and current coverage.
• Align PR priorities with event and marketing calendars.

Within 60 Days

• Draft and distribute first releases for upcoming events.
• Secure media placements in priority outlets.
• Organize and execute on-site press logistics.

Within 90 Days

• Evaluate and optimize coverage, refining tactics for larger reach.
• Drive crisis comms simulations and team training.
• Launch ongoing features and athlete stories aligned to the EPIC brand.

Competencies

• Media Relations
• Crisis Communications
• Writing & Storytelling
• Project Management
• Cross-functional Alignment