• Lead development and execution of social strategy across all major platforms.
• Monitor industry and community trends to inform content positioning.
• Oversee daily posting schedules, campaign rollouts, and real-time event coverage.
• Manage influencer partnerships and user-generated content campaigns.
• Analyze engagement across all channels, adjusting strategies accordingly.
• Handle escalation of negative comments/crises and coordinate with PR.

General Description: Leads EPIC’s social content strategy and execution to inspire, engage, and grow the global community.

Within 30 Days

• Assess current social presence, content themes, and metrics.
• Meet with creative, video, and event teams.
• Identify immediate tactics for boosting engagement.

Within 60 Days

• Roll out first new content campaigns, optimizing posting cadence and formats.
• Partner with influencers and community leaders for reach.
• Lead real-time coverage of a key event.

Within 90 Days

• Establish social performance benchmarks and workflow for reporting.
• Launch user-generated and live event content strategies.
• Build EPIC’s social playbook for global and local events.

Competencies

• Community Engagement
• Content Planning & Creation
• Trend Awareness
• Platform Analytics
• Crisis & Reputation Management