• Act as main point of contact for all assigned major stakeholder partners.
• Manage contract deliverables—from branding placement to VIP hospitality and digital activations.
• Coordinate with internal teams on branding, digital inclusion, and onsite activation.
• Provide sponsors with regular performance and ROI reports.
• Gather postevent feedback, success stories, and areas for improvement.
• Support sponsor retention and upsell opportunities for future events.

First 30 Days: Immersion & Foundations

• Learn the EPIC culture, organizational structure, and key event strategies for the EPIC Pickleball World Championship and related properties
• Meet all assigned major stakeholders and sponsors through one on one introductions; document current deliverables, challenges, and relationship history
• Develop a detailed understanding of sponsor contracts, especially requirements for branding placement, VIP activations, and digital campaigns
• Shadow ongoing projects (branding, digital, hospitality) to learn internal workflows and identify quick wins
• Set up performance tracking systems and KPIs for sponsor deliverables and feedback (e.g., activation metrics, sponsor satisfaction surveys)

31–60 Days: Relationship Activation & Execution

• Coordinate the delivery of inflight contractual commitments with internal teams (e.g., ensuring correct branding placement, prepping for hospitality, digital activations)
• Provide regular, data driven reports to sponsors on ROI, metrics, and engagement; introduce new reporting formats or tools if needed
• Collect initial post event and activation feedback from sponsors and internal stakeholders; record success stories and areas to improve
• Deepen sponsor relationships by identifying upsell or cross promotion opportunities for future EPIC events
• Present recommendations for process or workflow improvements to improve stakeholder satisfaction and contract execution (e.g., scheduling, communications workaround)

61–90 Days: Optimization & Strategic Growth

• Implement improvements based on the first two months’ feedback, streamlining processes and hitting any outstanding deliverables
• Proactively plan for future events, working with sponsors on renewals, upsells, and custom activations to drive long term value
• Showcase measurable results (ROI, retention rates, NPS from sponsors) to leadership and stakeholders—use these metrics to drive engagement and process buyin
• Document best practices, create handoff materials, and contribute to organizational knowledge around sponsor relationship management for EPIC’s broader event portfolio
• Initiate year ahead planning sessions with major sponsors and internal teams to ensure continuous alignment and partnerships