Alfa Romeo does not lend its badge lightly. So when one of world motoring’s most storied marques joined the EPIC World Championship as Official Automotive Partner, it said something about both sides.
They brought a custom-liveried Alfa Romeo Junior to the heart of the venue. They built an interactive showcase fans could step into between matches. They gave away hundreds of prizes across the tournament, and put their latest vehicles in front of an audience that shares the marque’s instincts — passionate, discerning, competitive.
Amateur athletes from around the world and the families and fans who travelled with them, met a brand that treated them the way EPIC does: as the main event. Players are at the epicentre of everything. Alfa Romeo understood the assignment.
@Alfa Romeo @Singapore Tourism Board
Photos by: Team NILA photographers Sanchita, Ken Chia, Abd Rahman, Zainuddin Adam, Low Kok Hua, Casey, Xing Yuxing, Li Liyi, Billy Wong, David Lee.
